Search is changing. People no longer just Google things — they ask ChatGPT, Perplexity, and Claude. Each of these AI search engines cites sources, and being cited is the new ranking number one.
SEO (Search Engine Optimization) makes your website findable on Google and Bing. GEO (Generative Engine Optimization) makes your content citable by AI search engines. You need both.
The foundations are the same: clear content, structured data (schema markup), fast pages, and answers to the questions your customers actually ask. The difference is that AI engines also look for authoritative citations, statistics, and well-structured FAQ content.
If your business is not showing up in AI search results, it is not because AI is broken — it is because your content is not structured the way AI engines need it. The fix is straightforward, and it starts with understanding what your customers are searching for.